We built the thing we couldn't afford.

We spent years on the media-buying side of e-commerce, and the math never got better. Every hook we wanted to test cost $300 or more for a single creator video — most of which, by design, would lose. The winners paid for themselves. The losers were just gone.

Somewhere along the way, AI performance generation got good enough that the output could pass as phone-shot testimonial content — not "good for AI," just good. That's the bar we hold every video to before it goes out.

We're not trying to replace every creator relationship. Some campaigns need a real person's real audience. But for the everyday work of testing hooks, angles, and offers, we think most of that budget and most of those weeks can go somewhere better.